I forgot I wanted to add this: http://www.monsterhigh.com/  This is a link to the Monster High colls I was talking about in class.  Certainly I did not steal any content from them, their dolls are very unique, both in concept and design.  However, considering the popularity (and COST) of these dolls, I could see if BWS ever did come out with their own dolls how they might be very marketable right now.  There is a movement in girl's toys towards the gothic or darker side which is apparent considering the popularity of these dolls.  They are owned and manufactured by Mattel, who is also the maker of Barbie dolls.  If anyone gets the chance, check out the Monster High dolls, they are very interesting.